Sluggers Journal
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Walk onto any beach in Australia and you'll see something that might shock an American visitor: men of all ages, shapes, and sizes wearing swim briefs without a second thought.
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Europe is in a heatwave and your boardshorts won't get you past the gate at a French pool. Here's the real hygiene rule behind it, and what to pack instead.
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There's a specific moment Ad Butler has watched happen over and over again in his customers. He calls it the body confidence realisation, and it almost always arrives in a man's late twenties.
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If you've ever tried to swim a 400m time trial in a pair of sodden boardshorts, you already know the answer. But for the millions of CrossFit athletes now incorporating swim WODs into their training, the question of what to...
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The origin story of Sluggers is refreshingly unglamorous. Ad Butler didn't spot a gap in the market through meticulous research. He just couldn't find anything he actually wanted to wear.